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AVID Design Rebrands as MERGE Atlanta

Atlanta skyline with announcement: Avid Design + Dodge Communications

We’re excited to announce the next chapter of our brand!

AVID Design is joining forces with another Atlanta-area agency, Dodge Communications. Dodge, much like AVID in its love for healthcare is, a leader in strategic healthcare PR and marketing. Together, we make MERGE Atlanta, a marketing communications and technology agency for healthcare.

The name MERGE reflects our belief that a collaborative approach leads to more creative and brand-transformational programs for our clients. We bring together our deep understanding of healthcare and uncommon expertise in digital communications to help clients make meaningful and lasting connections.

Here at the agency, we spent the second half of 2017 combining and integrating operations, teams and centrally locating the companies into one office space. And what’s best, we discovered that one plus one really equals three. We’ve expanded our staff, our services and our thinking. Even more, by combining our website design and digital expertise with Dodge’s strategic PR and marketing experience, we’re better positioned to solve tough business challenges and meet our clients’ needs in a complex and dynamic marketplace.  

Our new brand creates a leading national digital communications agency with nearly 40 years of combined experience working with hundreds of healthcare clients, including hospitals and health systems, provider groups, payers, healthcare IT and life sciences.

Perhaps the most exciting is that MERGE Atlanta has a slightly different flair that we believe will ultimately benefit our clients, merging passion with purpose, science with story and experience with energy to position our healthcare clients as leaders. And together we will continue to serve our clients with ability, agility and humility.

What this means for our prospects and clients? We help you connect with humans, whether as business leaders or consumers in MERGE Atlanta serves both business and consumer healthcare markets, leveraging paid, earned, owned and shared digital strategies to drive engagement. Our offerings include overarching brand strategy, website creation, mobile apps, digital strategy and marketing, PR and social programs. 

Brad Dodge, president of Dodge Communications, retired after 16 years of service and Tom Brand serves as the president of MERGE Atlanta. MERGE Atlanta operates under parent company MERGE, formerly known as Myelin Communications. MERGE has offices in Atlanta, Boston and Chicago.

For more information on MERGE Atlanta, visit mergeatlanta.com.

About the author

Meredith Rose | Vice President, Digital Marketing

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