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With a strategic focus to improve the overall user experiences with their website, Newton Wellesley partnered with AVID Design to plan, design and develop a fully responsive re-launch of their website. This project included a new visual design and upgraded functionality of patient focused tools, such as ED Wait Times, dedicated service subsites and storytelling capabilities.

Goals of the project:

  • Develop a new homepage that focuses on the importance of patient-centered care
  • Update the existing online presence to be in line with current industry standards
  • Increase system awareness through dedicated, focused subsites
  • Improve overall usability for patients and their families

The primary intention is to facilitate obvious avenues to patient information such as finding a physician, location or additional information needed for visits. This is accomplished via a storytelling theme that carries throughout the site starting on the homepage and continuing onto distinctive storytelling-based landing pages and into dedicated, service-based subsites including: Vernon Cancer Center, Elfers Cardiology Center and Kaplan Joint Center.

Newton Wellesley Hospital