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HEAVY LIFTING WITHOUT BREAKING A SWEAT

Piedmont Healthcare’s 2,500 page website felt weighty to users, and was clunky for webmasters to update. The site needed a major overhaul of information architecture, while changing the site strategy from facility-based service offerings to an enterprise approach. AVID’s goal was to provide Piedmont with a site that was easy for users to navigate and interact with. Equally important: make managing a massive website a simple process for even the non-technical members of Piedmont’s team. Using the AVIDCMS™ and eTools™, we implemented a new locations mapping function, new blog module and improved find-a-doc capability – simultaneously improving the site SEO and user experience while making site updates a painless experience on the back end.

 

AVID Etools

Using the AVIDCMS™ and eTools™, we implemented a new locations mapping function, new blog module and improved find-a-doc capability – simultaneously improving the site SEO and user experience while making site updates a painless experience on the back end.

 

Mobile Tablet

Mobile and Tablet Responsive Website

Piedmont Healthcare delivers award-winning content, but delivering customized health library articles can feel clunky on different interfaces. A responsive design with clear goals for each user type ensured Piedmont users get the right experience, every time.

We Find the User, so They Can Find Us

As a healthcare system spread across the metro Atlanta area, it was important to visualize where services are available, and match each user to information in their neighborhood. Cutting through map clutter resulted in more appointments, and less hassle.