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Mark Samber

Mark Samber | Vice President, Digital Strategy

Phone: 770-248-1752 ext. 528

Healthcare Expertise

Mark joins the AVID Design leadership team as VP, Digital Strategy. Most recently the Director of Digital Strategy & Web Marketing at Medical University of South Carolina (MUSC), this important expansion of AVID’s leadership team will make a significant impact with our clients. Mark will enhance the partnerships we have established with our many clients in the healthcare industry and expand the depth of digital strategy services we offer.

User Experience Focus

With a PhD from Carnegie Mellon University and nearly two decades of experience leading digital teams with a strong focus on digital strategy and UX, Samber adds strength to the AVID team across several key areas, including:

  • Strategic communications throughout all levels of healthcare leadership
  • Designing user experiences (UX) that are responsive, accessible, and compliant for all users
  • Patient-centered design and physician directory strategies
  • Effective search and multi-channel marketing tactics that deliver strong campaign ROI
  • Best practices for user experience (UX) and responsive design
  • Strategies for integrating Customer Relationship Management (CRM) and Content Management Systems