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Whitney Capraro | Director, User Experience

Phone: (770) 248- 1752 ext: 513

Whitney is the only person we know who moves faster than web trends. Whether she’s deciding to compete in a triathalon on a whim, or mastering a new language so she can speak it on her next international trip, we’ve gotten used to hearing Whitney excitedly announce “Hey y’all, guess what I learned yesterday?”

With a career that started at Waste Management, Whitney was the youngest certified female landfill operator in the country - all while earning her degree in Communications from Kennesaw State University and completing an internship with The Atlanta Press Club. After graduation, she began work with the marketing department at WellStar Health System and was instantly hooked on healthcare.

At WellStar, Whitney orchestrated the site build during their total site redesign project, then coordinated the marketing efforts for more than 19 community-based programs across the healthcare system. She was also the in-house photographer, and coordinated hundreds of physician outreach events.

Whitney initially joined our team as a content writer and has helped AVID win multiple awards for web content. As web content best practices evolved, Whitney quickly became an expert in site strategy and information architecture.

As AVID Design's Director of User Experience, Whitney most loves picking apart websites, then putting them back together in a way that both makes sense to the user, and can be proven successful by analytics tracking. She’s also the captain of our trivia team (when we can catch her).